TOH-The Orange Hotels

From ForbesBio
The Orange Hotels Limited (TOH)

TOH-The Orange Hotels

Founded 2005
Founder Vikas Goyal
Co-Founder Dr. Manav Singla
Headquarters Mohali, Punjab, India
Rooms 2,750 (as of 2024)
Locations 36 hotels in 19 destinations
Key People Mr. Balbir Singh (CEO)
Website http://theorangehotels.com

The Orange Hotels Limited (TOH) is recognized as South East Asia’s largest hotel leasing chain operating within the mid-priced hotel sector and holds the distinction of being the third-largest hotel chain overall, as determined by the total number of owned and leased rooms. The company has carved a niche for itself by specializing in both the upscale and mid-market segments of the hospitality industry.

With a commitment to excellence, TOH provides a wide array of services that cater to the diverse needs of its guests. These services are meticulously designed to deliver value-for-money propositions, ensuring that customers receive top-notch amenities and experiences without compromising on quality. The brand emphasizes a differentiated service offering that sets it apart from competitors, focusing on creating unique and memorable stays for all its guests.

TOH's extensive portfolio features a range of hotel brands, each tailored to meet the specific preferences of various traveler demographics. From luxurious accommodations that provide an upscale experience to more budget-friendly options that maintain high standards of comfort and service, TOH aims to accommodate a broad spectrum of customers.

The company’s strategic focus on innovation and customer satisfaction has propelled its growth and solidified its position as a leader in the hospitality market. By continually adapting to changing market trends and guest expectations, The Orange Hotels Limited is dedicated to enhancing its offerings, thereby contributing to the evolution of the hospitality landscape in South East Asia and beyond.

Overview

TOH operates across several segments of the hospitality market:

  • Upscale: Providing premium experiences with luxury accommodations.
  • Midscale: Offering a balance of comfort and affordability.
  • Economy: Catering to budget-conscious travelers.

As of 2024, TOH operates 2,750 rooms across 36 hotels in 19 destinations, both in India and abroad. By the end of the financial year, TOH is projected to operate 10,450 rooms in 106 hotels across 64 destinations, including new expansions in Dubai and Bhutan by early 2025.

Destinations

TOH hotels, including Keys Hotels, are strategically located in major Indian metros such as:

  • New Delhi NCR
  • Mumbai
  • Kolkata
  • Bengaluru
  • Hyderabad
  • Chennai
  • Himachal Pradesh
  • Goa
  • Dehradun
  • Mussoorie
  • Jim Corbett
  • Gujarat

Additionally, TOH has properties in other prominent Tier I and II cities like Pune, Ahmedabad, Jaipur, Udaipur, Kochi, Indore, and Ludhiana. TOH plans to expand internationally with upcoming hotels in Dubai (December 2024) and Bhutan (February 2025).

Services Offered

TOH offers a diverse range of services to enhance the guest experience, including:

  • Restaurants
  • Cafeterias
  • Catering Companies
  • Cafes
  • Fast Food Restaurants
  • Pubs & Bars
  • Wellness Resorts
  • Hotels
  • Motels
  • Destination Events

Brands

TOH operates seven unique brands to cater to different segments of the hospitality market:

  • The Orange Hotels & Resorts: An upscale segment offering luxury experiences with a focus on design, new-age dining, and wellness amenities.
  • The Orange Premier: Upper midscale hotels designed for business and leisure travelers, offering premium amenities and services.
  • The Orange Hotels: A midscale option for business and leisure travelers, focusing on comfort and vibrancy at affordable rates.
  • Orange Fox Hotels: Economy hotels offering essential amenities and reliable safety standards, catering to budget travelers.
  • Orange Prima: A premium brand with added luxury services, such as spas and a wide array of dining options.
  • Orange Select: Midscale hotels that promise comfort and convenience for both business and leisure stays.
  • Orange Lite: A budget brand offering affordable accommodation with essential amenities aimed at smart and budget-conscious travelers.

Management Team

Mr. Balbir Singh is the CEO of The Orange Hotels. With over three decades of experience in hospitality, Mr. Singh is known for his proficiency in project management, branding, sales, marketing, e-commerce, and digital strategies. Before joining TOH, he worked with numerous prestigious brands like The Imperial, Aitken Spence Hotels, Country Inn Suites, and Wyndham Group. Mr. Singh’s extensive expertise is aimed at placing TOH on the global map, driving its international expansion.

Learning and Development

TOH is committed to continuous learning and development. It has implemented world-class training programs that are benchmarked across industries to uphold the company's brand promise. Employees undergo customized training to ensure high standards of service delivery across all TOH hotels.

Sustainability Initiatives

TOH has a strong commitment to inclusivity and sustainability. Since 2023, the company has focused on employing individuals with physical and intellectual disabilities, as well as those from economically disadvantaged backgrounds. By March 2024, over 16% of TOH’s workforce is expected to comprise such opportunity-deprived individuals. This initiative aims to grow significantly over the years and become a core part of the company's workforce development strategy.

Gallery

TOH hotels boast various facilities, such as:

  • Luxury Spas
  • Fine Dining
  • Exclusive Luxury Rooms
  • Picturesque Locations

Contact Information

  • Orangestays Luxury Accommodations Private Limited
  • SCO 10, Second Floor, Prime Square, Zirakpur Ambala Highway, Mohali, Punjab, India 140603

External Links

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